Dr He (Heather) He

Darlithydd mewn Gwyddor Data/Dadansoddeg

he.he@bangor.ac.uk

Dr He (Heather) He

Office: Room 2.02 Hen Goleg, College Rd, 亚洲色吧 LL57 2DG

For teaching advice and feedback, to make an appointment with me.听

  • Advance HE Fellowship Certificate
    2024
  • PhD: Business Studies and Management
    University of Southampton,
  • BSc: Economics
    Xiamen University, China,

Undergraduate Teaching

  • Behavioural Finance (2023)
  • Data Science (2024 - Present)

Postgraduate Teaching

  • Data Science (2023 - Present)
  • Coding for Business Applications (2023)
  • Applied Finance Project (2022-2023)
  • FinTech with Project (2023)

Doctoral Workshop

  • Empirical literature review, conceptual framework & theoretical framework.

PhD Students Supervisor

  • Jiaxin Li (2024 - Present)
  • Ricardo Verschueren (2024 - Present)

My research interest includes but is not limited to:

  • Retail Investing and Financial Inclusion: Exploring the decision-making, risk behavior, and cognitive biases of retail investors. Investigating the transformative impact of FinTech on the retail investment landscape, aiming to bridge the gap in financial inclusion and accessibility.
  • Advanced News Analytics in Finance: Leveraging cutting-edge news analytics and sentiment analysis to construct predictive models of financial markets. Examining the interplay between media narratives and corporate governance, and their collective impact on market dynamics.
  • Sustainable Business Analytics: Applying data science techniques to enhance business sustainability, with a focus on assisting Small and Medium Enterprises (SMEs) in navigating the complexities of Environmental, Social, and Governance (ESG) standards.听
I'm always looking for outstanding and motivated PhD candidates. If you obtained an MSc degree in merit or above, or a first-class honours degree in an appropriate subject (e.g. Data Analytics, Finance, Operational Research, Statistics), or equivalent professional qualification and met the language requirements, please feel free to email me your CV and research proposal (he.he@bangor.ac.uk).

2025

  • Wedi ei Dderbyn / Yn y wasg
    Zhang, D., Frei, R., Gerding, E. & He, H., 2025, (Wedi ei Dderbyn / Yn y wasg).
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    Li, J., He, H., Jones, L., Gepp, A. & Lu, Y., 2025.
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    He, H., Jones, L., Lu, Y. & Gepp, A., 10 Meh 2025, Yn: Journal of Accounting Literature.
    Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid
  • Wedi ei Dderbyn / Yn y wasg
    Tembo, T., Ma, T., McGroarty, F. & He, H., 2025, (Wedi ei Dderbyn / Yn y wasg).
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur 鈥� adolygiad gan gymheiriaid

2024

  • Cyhoeddwyd
    Chang, Y., Brito, M. & He, H., 11 Medi 2024.
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Crynodeb 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    Tembo, T., Ma, T., McGroarty, F. & He, H., 23 Medi 2024.
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Crynodeb 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    Jones, L. & He, H., 13 Maw 2024, The Conversation.
    Allbwn ymchwil: Cyfraniad at gyhoeddiad arbenigol 鈥� Erthygl

2023

  • Cyhoeddwyd
    He, H. & Liu, J., 12 Medi 2023.
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Crynodeb 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    He, H. & Kremantzis, M., Mai 2023, Inside OR, n.626, t. 42 1 t.
    Allbwn ymchwil: Cyfraniad at gyhoeddiad arbenigol 鈥� Erthygl
  • Cyhoeddwyd
    He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., Medi 2023.
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Crynodeb 鈥� adolygiad gan gymheiriaid

2021

  • Cyhoeddwyd
    He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., 23 Awst 2021.
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Crynodeb 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., 24 Hyd 2021.
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Crynodeb 鈥� adolygiad gan gymheiriaid

2025

  • Promote sustainable enterprise education and socially responsible entrepreneurship for staff and students across the 亚洲色吧 Business School.

    24 Chwef 2025 鈥� 30 Meh 2025

    Gweithgaredd: Arall (Cyfrannwr)

2024

  • The project involves supporting a consulting firm in North Wales to develop a business plan and further develop services to enhance its profitability.

    1 Rhag 2024 鈥� 28 Chwef 2025

    Gweithgaredd: Arall (Cyfrannwr)

  • 14 Tach 2024 鈥� 16 Tach 2024

    Gweithgaredd: Cymryd rhan mewn cynhadledd Academaidd (Aelod o bwyllgor rhaglen)

  • Co-Chair of Operational Research Society Annual Conference 2024

    Stream Lead of Education in OR Analytics

    10 Medi 2024 鈥� 12 Medi 2024

    Cysylltau:

    Gweithgaredd: Cymryd rhan mewn cynhadledd Academaidd (Cadeirydd)

  • This project involves working with a community venture in North Wales to understand the linkage between external funding availability and legal entity of business, and to develop business plans to meet the funding needs for two investment projects.

    4 Medi 2024 鈥� 31 Hyd 2024

    Gweithgaredd: Mathau o waith ymgysylltu academaidd allanol - Cyfraniad at waith pwyllgorau a gweithgorau cenedlaethol neu ryngwladol (Cyfrannwr)

  • Presentation on Working Paper: Technology-enabled Innovations and Retail Investors:A Systematic Literature Review

    9 Chwef 2024

    Gweithgaredd: Sgwrs wadd (Siaradwr)

2023

  • Organising team of the webinar

    1 Maw 2023

    Gweithgaredd: Cymryd rhan mewn gweithdy, seminar, cwrs Academaidd (Siaradwr)

  • Chwef 2023 鈫�

    Gweithgaredd: Aelodaeth o rwydwaith (Aelod)

2022

  • Oral presentation on "How Do Mobile Trading Apps Change Individual Investors鈥� Responses to News Sentiment?"

    2 Tach 2022

    Gweithgaredd: Cyflwyniad llafar (Siaradwr)

  • Oral presentation on "The Demand and Development of Business Data Analysts: Evidence from Current Job Market and Business Schools in the UK"

    25 Hyd 2022

    Gweithgaredd: Sgwrs wadd (Siaradwr)

  • Oral presentation on "Apply News Sentiment Analytics in Analysing Individual Investors' Decisions"

    8 Gorff 2022

    Gweithgaredd: Cyflwyniad llafar (Siaradwr)

  • Co-Chair of the Special Interest Group "OR, Analytics, and Education" of the OR Society

    Mai 2022 鈫�

    Gweithgaredd: Aelodaeth o rwydwaith (Aelod)

2021

  • Oral presentation on "Apply News Sentiment in Analyzing Individual Investors' Decisions to Close Trading Positions"

    3 Tach 2021

    Gweithgaredd: Cyflwyniad llafar (Siaradwr)

  • 01/06/2024 鈥� 31/12/2024 (Wedi gorffen)

  • British Academy/Leverhulme Small Research Grants Sep 2023-Feb 2025 (拢9,964), Co-Investigator: Impacts of Bank Branch Closures on SME Performance: Evidence from the UK
  • Welsh Government鈥檚 SMART-FIS program 2024 (拢34,196), Co-Investigator: Analysing the Use of Data Analytics by Welsh Businesses
  • UK SPF Skills & Innovation voucher scheme 2024 (拢4,294), Principal Investigator: Identifying Climate Response Thresholds in North Wales: A Collaborative Initiative with the National Trust

  • UK SPF SIV Scheme 2024 (拢4,961), Co-Investigator: Collaborative Initiative with Wings Club Broughton on financial innovations.
  • UK SPF SIV聽Scheme 2024 (拢7,692), Researcher: Collaboration with Kodergarten on Smart Towns Works.听
  • British Council Springboard Fund 2024 - 2025 (拢6,860), Co-Investigator: Sustainable Aviation and Emerging Technologies: Maximizing Operational And Resource Efficiency
  • UK SPF SIV Scheme 2024 - 2025 (拢4,978), Co-Investigator: Collaborative Initiative with Enfys Ecology聽on financial innovations.听
  • 亚洲色吧 Staff Enterprise Development Fund 2025 (拢1,070), Co-Investigator, Promote sustainable enterprise education and socially responsible entrepreneurship.

PhD Students External Advisor

  • Thokozile Tembo, University of Southampton (2023 - Present)

Ah-hoc Refereeing

Operation蝉听Research; European Journal of Finance; Journal of Accounting Literature; Pacific-Basin Finance Journal; Big Data Research; Journal of University Teaching & Learning Practice