Dr He (Heather) He

Darlithydd mewn Gwyddor Data/Dadansoddeg

he.he@bangor.ac.uk

Dr He (Heather) He

Office: Room 2.02 Hen Goleg, College Rd, 亚洲色吧 LL57 2DG

For teaching advice and feedback, to make an appointment with me.听

  • Advance HE Fellowship Certificate
    2024
  • PhD: Business Studies and Management
    University of Southampton,
  • BSc: Economics
    Xiamen University, China,

Undergraduate Teaching

  • Behavioural Finance (2023)
  • Data Science (2024 - Present)

Postgraduate Teaching

  • Data Science (2023 - Present)
  • Coding for Business Applications (2023)
  • Applied Finance Project (2022-2023)
  • FinTech with Project (2023)

Doctoral Workshop

  • Empirical literature review, conceptual framework & theoretical framework.

PhD Students Supervisor

  • Jiaxin Li (2024 - Present)
  • Ricardo Verschueren (2024 - Present)

My research interest includes but is not limited to:

  • Retail Investing and Financial Inclusion: Exploring the decision-making, risk behavior, and cognitive biases of retail investors. Investigating the transformative impact of FinTech on the retail investment landscape, aiming to bridge the gap in financial inclusion and accessibility.
  • Advanced News Analytics in Finance: Leveraging cutting-edge news analytics and sentiment analysis to construct predictive models of financial markets. Examining the interplay between media narratives and corporate governance, and their collective impact on market dynamics.
  • Sustainable Business Analytics: Applying data science techniques to enhance business sustainability, with a focus on assisting Small and Medium Enterprises (SMEs) in navigating the complexities of Environmental, Social, and Governance (ESG) standards.听
I'm always looking for outstanding and motivated PhD candidates. If you obtained an MSc degree in merit or above, or a first-class honours degree in an appropriate subject (e.g. Data Analytics, Finance, Operational Research, Statistics), or equivalent professional qualification and met the language requirements, please feel free to email me your CV and research proposal (he.he@bangor.ac.uk).

2025

  • Wedi ei Dderbyn / Yn y wasg
    Zhang, D., Frei, R., Gerding, E. & He, H., 2025, (Wedi ei Dderbyn / Yn y wasg).
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    Li, J., He, H., Jones, L., Gepp, A. & Lu, Y., 2025.
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    He, H., Jones, L., Lu, Y. & Gepp, A., 10 Meh 2025, Yn: Journal of Accounting Literature.
    Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid
  • Wedi ei Dderbyn / Yn y wasg
    Tembo, T., Ma, T., McGroarty, F. & He, H., 2025, (Wedi ei Dderbyn / Yn y wasg).
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur 鈥� adolygiad gan gymheiriaid

2024

  • Cyhoeddwyd
    Chang, Y., Brito, M. & He, H., 11 Medi 2024.
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Crynodeb 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    Tembo, T., Ma, T., McGroarty, F. & He, H., 23 Medi 2024.
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Crynodeb 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    Jones, L. & He, H., 13 Maw 2024, The Conversation.
    Allbwn ymchwil: Cyfraniad at gyhoeddiad arbenigol 鈥� Erthygl

2023

  • Cyhoeddwyd
    He, H. & Liu, J., 12 Medi 2023.
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Crynodeb 鈥� adolygiad gan gymheiriaid
  • Cyhoeddwyd
    He, H. & Kremantzis, M., Mai 2023, Inside OR, n.626, t. 42 1 t.
    Allbwn ymchwil: Cyfraniad at gyhoeddiad arbenigol 鈥� Erthygl
  • Cyhoeddwyd
    He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., Medi 2023.
    Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Crynodeb 鈥� adolygiad gan gymheiriaid

2021

  • Cyhoeddwyd
    He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., 23 Awst 2021.
    Allbwn ymchwil